Hi. We're Andrew & Selena
And for Us, This Site Is All About Family.
Have you ever enjoyed your kid so much that you couldn’t wait to hear their next great idea? Or liked your dad so much you wanted to start a business with him? That’s our story. We’re a totally grown-up father/daughter team who come up with ideas together and then make them real.
These days we focus on products for children – fun, educational, well-designed products that are fresh, different, and a total blast. We also work hard to develop solutions for parents because parenting can be kind of hard these days. We chose the name “It’s Ingenious!” because we wanted our products to provide the sort of aha experiences for kids, and the sort of “problem-solved” solutions for parents that truly ingenious solutions can provide.